Read by 4th
Energizing Philadelphia’s early literacy movement.
Philly is fighting the national early literacy crisis like only we can: with collaboration, grit, and a whole lot of heart. Hundreds of families, community organizations, and systems leaders have banded together to ensure our children become the strong readers they deserve to be.
Learn more at readby4th.org.
Building alphabet knowledge Philly-style!
From hoagies to Gritty, the Philly ABCs celebrate the people and places we love about our city. This campaign features vibrant posters, fun flashcards, and pop-up fence installations that turn public playgrounds into playful learning hubs. Blending behavioral science with creative placemaking, we hope to nudge families to practice reading skills by making learning accessible, culturally relevant, and joy-filled.
STRATEGY | COPYWRITING
A story worth sharing.
As a literacy campaign, it’s fitting that storytelling is a strategy we take seriously. Documenting the movement helps us build community and momentum. Fighting for any social cause can be hard. But hearing about an inspiring project or seeing impact through a picture helps keep our fires lit.
PHOTOGRAPHY